Cam Made offers DIY plans for camper and workshop projects, think IKEA for your van. After seeing success and proof of concept selling on Etsy, Cameron asked me to craft a robust brand strategy, visual identity, and Shopify website. The Cam Made brand identity aims to visually communicate the balance of timeless, robust design principles with modern fabrication methodologies and the joy of making something with your hands. This combination naturally lead us to be influenced by the Bauhaus movement, drawing on its minimalism and simplicity, philosophy of form following function, and emphasis on play and experimentation. In Shopify I built an online store to sell his collection of digital plans that customers can instantly download to begin their own DIY projects with confidence.
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